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With no real background or schooling in identity and branding I decided to begin attempting rebrands of companies that I have grown up with. The outdoor and fishing industry is ever growing. I thought it would be beneficial to my design career to rebrand a few in a style that fit more modern trends. As time went on, I began to get client work which are showcased in the gallery. I also wanted to push a few ideas in packaging design to stay in tune with modern trends.